BUSINESS MODEL CANVAS AND SUSTAINABLE PRODUCT-SERVICE SYSTEM DESIGN: PROPOSAL FOR A CONVERGENT APPROACH FOR DESIGNING SUSTAINABLE AND INNOVATIVE BUSINESS MODELS

Abstract

This paper presents the results of a research on the applicability of the sustainable product-service system design (S.PSS) and business model design, adopting Business Model Canvas as a main tool. This resource is an essential part of an integrated and modular methodology for research and development (R&D) that was designed to support the development of new materials, products and business models from solid waste, but also useful in other projects focused in sustainable innovation. The research methodology included, beyond critical literature review, the construction of the methodological model, including one-page briefs for each tool incorporated in the model. The results pointed out that is possible to combine sustainability and business in a comprehensive and feasible method to improve the quality of R&D projects on solid waste, in a more systemic way.

Keywords

• Product-service system design
• business model design
• research & development project.