IJCM_399A: Assessment of Utilization of Kilkari Services among Antenatal Women in the field practice area of a Government Medical College in Kakinada, Andhra Pradesh

Abstract

Background: Kilkari is an interactive voice response based mobile service which gives information about maternal and child health through pre recorded voice calls to registered mobile number of pregnant women during the critical period of pregnancy and lactation period i.e. 4th month to until the child is one year of age providing knowledge regarding various health care aspects for the mother and child. There is paucity of literature regarding utilization kilkari in the community and the current study is conducted to asses the awareness among antenatal women. and augment the awareness. Objective: 1. To estimate the proportion of antenatal women aware of kilkari services. 2. To estimate the proportion of antenatal women utilizing kilkari services. 3. To identify the factors associated with non-utilization of kilkari services. Methodology: The current study is an observational cross-sectional study conducted in November 2023 among 100 antenatal women in field practice area of a Govt. Medical College. Data was collected by using semi structured questionnaire via google forms and analysis was done using Ms Excel 2007 and IBM SPSS 21. Prior approval was taken from Institutional Ethics Committee. Results: In the current study, 57.1% of antenatal women were aware of kilkari services and utilization of services was found among 44.8% of antenatal women. Factors associated with non-utilization of services were (65.5%) not aware of program, (55.2%) not informed by health team, (17.2%) no smart phone, (34.5%) call given but not connecting. Conclusion: There is a large gap in knowledge regarding kilakari among antenatal women for which education needs to be provided at gross root level in the community.

Keywords

• antenatal mother
• awareness
• kilkari
• kakinada