European Cooperation (Jan 2017)
SCIENTIFIC PRINCIPLES RESEARCH AND EVALUATION OF COMPETITIVENESS OF AGRICULTURAL ENTERPRISES
Abstract
The main methods have been considered of evaluating the competitiveness of agricultural enterprises. It has been supplemented methodology for assessing considering the peculiarities of agricultural enterprises.Competitiveness is one of the significant indicators of the enterprise as economic (production) system, which determines the prospects of its further development, the ability to achieve the strategic goals and objectives. Maintaining or increasing competitiveness and be regarded as one of the functional strategic goals (objectives) of the company.The problem of assessing the competitiveness of enterprises devoted to the work of many native and foreign scholars, but is still not enough developed methodical recommendations approaches and scorecard of assessment of competitiveness, which focuses on the assessment of the competitiveness of the product. Therefore, assessment of the competitiveness of enterprises should be considered in a systematic and complexity.Formation of the system estimated figures includes a list of basic criteria and indicators for assessing competitiveness. In assessing the competitiveness of enterprises can be used both quantitative and qualitative indicators, which concerning industrial, financial, commercial, organizational-administrative activities.The most acceptable, in our opinion, assessment model the level of enterprise competitiveness by groups of indicators that characterize the: potential opportunities, measure of market requirements and results of economic activity of the enterprise.The system of indicators for assessing competitiveness of the enterprise enables a comprehensive to form consolidated-analytical information, which is the basis for determining the effectiveness of management of competitiveness of enterprises.It allows you to get the most objective and reliable information about trends of emergence and conditions of formation that characterizes not only theoretical but also applied importance of research factors of competitive advantage.
