GfK Marketing Intelligence Review (May 2015)

Mind-Set Metrics: Consumer Attitudes and the Bottom Line

Srinivasan Shuba

Affiliations

Srinivasan Shuba: Professor of Marketing and Dean’s Research Fellow, School of Management, Boston University, USA

DOI: https://doi.org/10.1515/gfkmir-2015-0004
Journal volume & issue: Vol. 7, no. 1
pp. 28 – 33

Abstract

No abstracts available.

Published in GfK Marketing Intelligence Review

ISSN: 1865-5866 (Print)
Publisher: Sciendo
Country of publisher: Poland
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://sciendo.com/journal/NIMMIR

About the journal