A Dataset of Late 1990s and Early 2000s Web Banner Ads on Chinese-and English-language Web Pages

Abstract

This dataset contains information about 22,915 banner advertisement images appearing on Chinese- and English-language web pages in the late 1990s and early 2000s archived on the Wayback Machine. For each ad image, the dataset provides information about the image’s format and size, archived URLs of the image file, archived web pages the image appeared in, and, if available, web pages the image was linked to. The dataset also provides text data obtained from the images using optical character recognition (OCR). This dataset is useful for researchers in visual culture, history, media studies, and business and marketing.

Keywords

• web history
• web archiving
• online ads
• online marketing
• data art