EDIS (Sep 2014)

Eye-Tracking Methodology and Applications in Consumer Research

  • Hayk Khachatryan,
  • Alicia L. Rihn

Journal volume & issue
Vol. 2014, no. 7

Abstract

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Eye-tracking technology is a means of exploring the relationship between visual attention and consumer behavior. In the past, eye-tracking technology has been used to conduct research on consumer decision-making, marketing, and advertising. This 5-page fact sheet serves as an introduction to eye-tracking technology and methodology. Written by Hayk Khachatryan and Alicia L. Rihn, and published by the UF Department of Food and Resource Economics, July 2014. FE947/FE947: Eye-Tracking Methodology and Applications in Consumer Research (ufl.edu)

Keywords