Facebook and multimedia libraries: between appropriation of professionals and reception of users

Abstract

The purpose of this article is to study the appropriation of Facebook by libraries. Its perspective is twofold. Firstly, it is a matter of seeing how the professionals of public libraries appropriate the digital social network Facebook and how these libraries are present on this medium. Secondly,, the aim of this study is to analyze how users and librarians receive this new form of communication through this collaborative and scalable platform.

Keywords

• social appropriation
• digital social networks
• public libraries
• users
• social strategy
• mediation