REALIZATION OF THE POWER HOLDING STRATIGIES IN THE AMERICAN POLITICIANS’ CAMPAIGHN SPEECHES (BASED ON D. TRUMP’S PUBLIC STATEMENTS)

Abstract

The article is devoted to the study of the implementation of the power holding strategies, as well as the stylistic devices of the American political discourse based on of D. Trump’s public statements. It gives the definition of strategy, tactics of political discourse. The author points out the most frequently used tactics of the strategies of persuasion during the pre-election race by D. Trump, as well as the lexical stylistic devices embodying these tactics. The author points to the variety of tactics used by the subject of research, psychologically directed towards the addressee's emotions, describes the key features of each of the tactics. As an example of the implementation of power holding strategies, the author considers the election campaign of the politician in Cleveland, Ohio. The author identifies many cases of application of the informational and interpretational strategy and the strategy of forming the emotional mood of the addressee, which are part of the strategies for holding power.

Keywords

• political discourse
• strategy
• tactic
• stylistic device
• discursive words
• Republican Party
• Donald Trump