Information-Accessing Behavior during Zika Virus Outbreak, United States, 2016

Abstract

We used latent class analysis to examine Zika virus–related information-accessing behavior of US residents during the 2016 international outbreak. We characterized 3 classes of information-accessing behavior patterns: universalists, media seekers, and passive recipients. Understanding these patterns is crucial to planning risk communication during an emerging health threat.

Keywords

• Zika virus
• risk communication
• vector-borne infections
• viruses
• information
• media