Leveraging multiple digital footprint datasets to predict racial, sex-based, and sexual-orientation bias across US states

Abstract

Introduction & Background Racial, gender, and sexual-orientation biases are pervasive throughout society. Importantly, modern digitally oriented datasets can elucidate important societal variables and potential solutions. One contemporary theory that attempts to explain these biases is parasite-stress: an evolutionary psychology hypothesis suggesting that increased infectious diseases rates increase out-group biases. We present preliminary findings that suggest that disease rates are a meaningful geospatial predictor of multiple biases. Objectives & Approach We explored biases using geospatial analyses throughout multiple datasets based on US participants: Project Implicit, American National Election Studies (ANES), Google Trends, and Twitter/X. We included state-based variables to compare between states and assess the most important environmental-level predictors of biases. We built generalised linear and linear mixed-effect models and general linear models. Within Project implicit (n > 3,000,000) and ANES datasets (n > 30,000), we assessed racial and sexual-orientation biases via explicit and implicit measures. For Google Trends and Twitter/X datasets, we assessed racial and sex-based biases via search and tweet-per-state scores. To analyse the biases, we included environmental-level variables, e.g., infectious disease rates (developed by Thornhill and Fincher in 2014), and individual-level variables, e.g., political orientation. Relevance to Digital Footprints These preliminary findings analyse everyday people’s online behaviour including volunteered surveys, searches and posts. We attempt to address the pressing societal issue of bias by leveraging modern datasets. Our primary goal is to aid policy makers by recommending cost-effective solutions that can improve several factors of the population’s quality of life. Results We find that the most consistently significant predictor of racial bias is infectious disease rates. When leveraging Google Trends data including anti-women terminology, infectious disease rates and population density are consistent predictors of bias. Finally, we find preliminary results suggesting that increased levels of infectious diseases increases homophobic bias. Conclusions & Implications Overall, we find that as infectious disease rates increase in a state, the level of racial and sexist bias significantly increases. Consistent with parasite-stress theory, we argue that focusing on reducing infectious disease rates in an area can have a plethora of benefits including improving physical and mental health and reducing biases that damage society.

Keywords

• Infectious disease
• racial bias
• sexism
• homophobia
• geospatial analysis