Atratividade de destino turístico: a percepção dos atores locais de Ouro Preto, MG, Brasil

PASOS Revista de Turismo y Patrimonio Cultural. 2016;14(4):929-947

 

Journal Homepage

Journal Title: PASOS Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121 (Print)

Publisher: Instituto de Investigación Social y Turismo

Society/Institution: Universidad de La Laguna (ULL)

LCC Subject Category: Geography. Anthropology. Recreation: Recreation. Leisure

Country of publisher: Spain

Language of fulltext: Portuguese, Spanish; Castilian, Italian, French, English

Full-text formats available: PDF

 

AUTHORS

Mariana de Freitas Coelho
Marlusa Gosling
Giulia Berbel

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 40 weeks

 

Abstract | Full Text

Tourism marketing is still a theme which faces difficulties to stablish solid theoretical basis, given the complexity of the tourism amalgam. The touristic attractions and infrastructure-related elements of a tourist location are mentioned in the literature as important for attracting visitors. However, the elements perceived by actors of a touristic destination remain unknown. Therefore, the objective of this paper was to identify the main elements of attractiveness perceived by stakeholders of an historical destination. Through a qualitative approach the research is based on in-depth interviews with local stakeholders from Ouro Preto, Minas Gerais, Brazil. The study showed that the perception of attractiveness of local actors covers the historical and cultural distinct attractions and problems such as lack of service innovation and professionalism. It also points solutions such as the exploitation of potential attractions and product differentiation towards competitors.