MATEC Web of Conferences (Jan 2017)

Visual communication in lean organizations

  • Iuga Maria Virginia

DOI
https://doi.org/10.1051/matecconf/201712102005
Journal volume & issue
Vol. 121
p. 02005

Abstract

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Many researchers have studied the role and importance of communication and communication types for organizations and their work force. The topic of organizational communication is a constantly changing one. The thing that remains stable throughout this very wide topic is its purpose: communication is vital for the effectiveness and success of organizations of all sizes, types and cultures. In terms of type, one could split up topic by type as followed: verbal, visual and written. This research paper focuses on the visual component at shop floor within automotive organizations. It aims at giving the reader a structured overview on the most appropriate but also lean visual communication practices. In order to establish these methods at shop floor, a survey was conducted among nine big automotive companies in Romania. It was then followed up by a second survey dedicated to check the effectiveness of implementation of these methods in a big automotive organization. The paper presents the analyses, results and the conclusions of this surveys.