Ranking and Comparison of Insurance Services and Product in order to present E-Insurance in Iran, By Using Silver Modelling

Abstract

Insurance industry has been changed with development ICT as well as other industries. Studies showed that; using e-insurance has created representation of more effective, direct and cheaper goods and services for insurance companies. Business competitive pressures at insurance industry and changing expectations of customers have necessitated using of IT certainly; evolution of ICT is affected on insurance industry in this century. Affection of this evolution is caused innovation on quality and quantity of services and more important effect on marketing styles and sales of insurance. Moreover very new discussion is expressed particularly in related with e-insurance. In this research, we try to rank the insurance services and products in order to electronic sale. Survey methods are used to gather the data and silver modelling is used to analyze it.