Language Strategies for Reprimanding in Contemporary Isan Country Songs

Abstract

This article focused on language strategies to express the reprimand in contemporary Isan country songs. The songs studied were Isan country songs published in the last 2 years (between 2018-2019) which had appeared on the website: www.jook.com. It is a website that collects popular country songs today, with a total of 80 songs. The results showed that there were 6 language strategies for expressing there primand in the content of Isan country songs: the use of vocabularies, metaphors, an analogy, inverse wording, rhetorical questions, and the register. However, the different characteristics of language strategies in each song did not appear to be isolated, but also appeared with other strategies for expressing emotions and feelings. Another important thing found from this research was the use of words expressing the reprimand in most Isan country songs that did not convey or emphasize the rudeness or impertinence reflecting the principal violence. But the content of these songs served as a relief to various grievances, especially the story of love, disappointment with blame, speaking sarcastically, and satirizing. However, by the nature of the creation of a song, which is an entertainment medium, it is often the use of words that have a style, language art, and power to use in the communication as well. This characteristic reflected the interesting value of using language in the Isan local way of life and culture.

Keywords

• language strategies
• reprimanding
• isan country songs