TRANING BACHELORS OF BUSINESS INFORMATICS TO SOLVE PRACTICAL PROBLEMS OF MARKETING

Abstract

In article need of an integrated approach is proved when training bachelors of business informatics for the solution of practical problems of marketing and the example of realization of such approach is given. The illustrated example proves need of use of an integrated approach for training of bachelors of business informatics, in particular, on such disciplines as the mathematics, informatics and marketing where theoretical knowledge uniting, give already synergetic effect in practical refraction. Such integration undergoes already biennial testing at our university and yields positive result.

Keywords

• маркетинг
• маркетинговые исследования
• информационно-коммуникационные технологии
• бакалавр бизнес-информатики
• статистические методы
• двухфакторный дисперсионный анализ