Media, Culture and Public Relations (May 2020)

REASONS, FREQUENCY AND SOURCES OF INFORMING YOUNG PEOPLE ON FINANCIAL ISSUES

  • Ivan Balabanić

DOI
https://doi.org/10.32914/mcpr.11.1.3
Journal volume & issue
Vol. 11, no. 1
pp. 53 – 63

Abstract

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In the literature, financial literacy and financial awareness are described as knowledge, skills and behaviour that can eliminate undesirable financial risks, as well as encourage entrepreneurial behaviour. Official education of citizens around the world has begun in 2003, but in Croatia such a systematic approach started in 2015. Considering the fact that young people are the bearers of future trends this research focuses on identifying young people's awareness of financial issues as a precondition for financial literacy. This research was conducted using mixed methodology and Sequential Explanatory Design. The first part of the research was conducted using a survey method among 1731 students in Croatia and the second part by using focus groups that included 21 participants.

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