Concerning Methodology of Assessing Competitive Sustainability of Furniture-Making Enterprises

Abstract

In order to diagnose components of furniture-making enterprises’ activity a system of indicators characterizing them was designed, which can be found in finance and analytical accounting of enterprises or calculated using data of this accounting. The article on the basis of scientific cognition methods and systematic analysis studies theoretical approaches to methodology of assessing competitive sustainability, which allows to synthesize the obtained findings. The article provides scientific concepts of different researchers in respect of methodology of assessing competitive sustainability and puts forward the author’s understanding and definition of methodology of assessing competitive sustainability. The author compares different scientific views concerning assessment of competitive stability, which provides an opportunity to develop the author’s concept of the research problem. This methodology helps carry out assessment and comparative analysis of competitive sustainability of furniture-making enterprises. The use of recommendations could foster creation of competitive sustainability of furniture-making enterprises’ development in conditions of fast changing market environment. The lines in developing of advanced tools of managing competitive sustainability at furniture-making enterprises in Russia in conditions of turbulent market environment can contribute to theory and practice of furniture-making enterprises’ development. The use of theoretical and practical recommendations could allow furniture-making enterprises in Russia, bodies of governance and other concerned structures to make grounded managerial decisions and control their implementation.

Keywords

• furniture-making industry
• trends of furniture market in russia
• strategy
• diversification
• expert survey
• segment development
• import-substitution
• furniture products
• customer behavior