Perception of Ease, Risk, and Benefits in Online Loans: A Study in Lower Middle Communities

Abstract

Technological advancements have provided easier and faster access to financial services, including through online lending applications, which can have significant implications for individual finances and household economic stability. As such, there is an urgent need to explore how their perceptions of the ease, risks, and benefits of using online lending applications may influence their financial behavior. The purpose of this study is to gain a deeper understanding of the factors that influence the perceptions of the lower middle class towards online loan applications and also to provide a solid foundation for public policy designers and financial service providers. This research makes use of descriptive quantitative methods. In this study, a questionnaire-based interview served as the research tool. One hundred participants were selected at random from the pool of potential respondents. Multiple linear regression is the data analysis tool employed in this research. According to the findings, individuals' perception of the ease and advantages of using online lending services (pinjol) significantly impacts their behavior, whereas the impact of perceived risk is not statistically significant.

Keywords

• Perception of Ease, Perception of Risk, Perception of Benefits