Ways of Increasing the Competitive Ability of Russian Goods on the Russian Market (with reference to beer market)

Abstract

The article deals with the problem of competitiveness with reference to one of the most dynamic, fast-growing commodity market - the Russian market of brewing products. In spite of good development potential, the market has weak enforcement of effective forms and methods of management, it faces economic and administrative barriers on the way of entering new markets, suffers from acquisitions by western competitors. Noted circumstances have determined the choice of the theme and the search of ways to increase of competitive advantages of the domestic enterprises of brewing branch.

Keywords

• конкуренция
• конкурентоспособность
• массовое производство
• пивоваренная отрасль
• российский рынок
• отечественные марки