Bìznes Inform (Mar 2018)
Improving the Approaches to Organization of Strategic Process at Enterprises of the Bakery Industry Branch of Ukraine
Abstract
Today, both the production and the non-production organizations cannot function efficiently without defining the mission and values that explain why they are in the business, what products they produce, and what consumer market they target. Therefore, it becomes relevant to research the definitions of of the strategic process for the enterprises of bakery industry branch of Ukraine to ensure their sustainable development in the context of globalization and the development of market economy. The purpose of the research is to improve the approaches to organization of strategic process at the enterprises of bakery industry branch of Ukraine. The study was based on the use of such approaches and methods: dialectical, systemic, causal method, theoretical generalization and comparison. The types of strategic process which can be applied by the enterprises of bakery industry branch of Ukraine have been defined. A stable relationship between the external and the internal environments of the strategic process, with the allocation of the functioning elements for each of them, has been determined. It is proved that close interaction of both external and internal environment plays a key role in the formation of organizational design of a bakery enterprise.
