The Impact of Eye-Tracking Technologies on the Selection of Neuromanagement Consulting Services

Abstract

The digital revolution of the last decades has facilitated the intensive development of neuroscientific technologies, which can empirically support or reject previously developed sets of hypotheses and open avenues for the application of knowledge dynamics in management. This paper seeks to investigate the role of consulting services in the adoption of neuromanagement practices in Romanian organizations. The results presented in this paper are retrieved from a comprehensive neuroscience research, through which the emotional reaction of the investigated subjects to the stimuli was analyzed eye tracking (ET) technologies.

Keywords

• neuromanagement
• neuroscience
• eye-tracking
• consulting