STIMULATING ENTREPRENEURIAL INTENTIONS IN THE SCHOOL CONTEXT

Abstract

This article explores the multifaceted concept of entrepreneurial intention within the context of entrepreneurial behavior, grounded in the theory of planned behavior proposed by Ajzen, highlighting the significance of attitude, societal norms, and perceived behavioral control in shaping entrepreneurial intentions. We underscore the necessity of a comprehensive understanding of intention, particularly in the entrepreneurial domain, considering its core components, determinants, and practical implications. We emphasize the crucial role of educational systems in fostering entrepreneurial intentions and propose specific strategies for enhancing entrepreneurial intentions in academic settings, integrating goal setting, positive attitudes, self-efficacy, visualization, implementation intentions, and social support. These educational strategies are presented as essential tools for cultivating the entrepreneurial spirit and capabilities among students, preparing them for future entrepreneurial pursuits. This comprehensive exploration provides valuable insights for educators, policymakers, and aspiring entrepreneurs, highlighting the dynamic interplay between individual intentions, educational frameworks, and the broader economic environment.

Keywords

• entrepreneurship
• improving intention
• entrepreneurial education
• theory of planned behaviour