STORM THE HEAVENS OR SOME CHARACTERISTICS OF POLITICAL DISCOURSE OF THE NEW SPANISH PARTY PODEMOS

Abstract

The report analyzes the features of political discourse, rhetorical techniques and marketing methods of the Spanish party Podemos , which in a short period of existence in the political arena of the country - little more than a year and a half after the official proclamation - has managed to achieve significant progress in the electoral field. Aims to win power, the party’s ideology appeal to the Spanish citizens , using simple , accessible and emotionally meaningful slogans , building on the achievements of cognitive psychology and linguistics. Attaches great importance to the effects on the public consciousness with the help of words and metaphors.

Keywords

• испания
• партия «подемос»
• политический дискурс
• политический марке-тинг
• когнитивная психология
• лингвистика
• метафора
• язык
• картина мира
• политическая власть
• spanish party podemos
• political discourse
• marketing methods
• metaphors
• achievements of cognitive psychology
• political power