Unveiling Social Representations: Insights into the Formation, Functioning and Visualisation of Collective Knowledge

Abstract

This paper explores social representation theory and its relevance for the understanding of how individuals construct and collectively share knowledge about the social world. It seeks to answer questions related to why and how certain social phenomena unite people and others divide them. Besides, the paper touches upon the research methodology and the way in which social representations can be presented visually.

Keywords

• collective knowledge
• social phenomena
• social representations
• communication