Formation of Strategy of Efficient Development of Cruise Tourism

Abstract

The article presents conceptualisation of basic provisions on formation of strategy of efficient development of cruise tourism in Ukraine. Based on the study of problems of the cruise sector development, the article identifies the main goal and structures relevant tasks, justifies main reference points and strategic priorities of development of the cruise industry, specifies principles, mechanisms and expected results of realisation of the designated strategic course. The article states that efficient development of cruise tourism requires creation of an effective system of regulatory and legal, organisational, scientific and methodical, financial and information support. The article offers methodical recommendations on preparation of statistical reports and submission of statistical information about the state and development of the cruise market to the bodies of state statistics, which would allow identification of its quantitative and qualitative parameters, carry out monitoring of the process of creation of the cruise tourist product, analyse practical consequences of measures on stimulation and regulation of the cruise sphere and assess results of realisation of priority directions of strategic development.

Keywords

• cruise tourism
• strategy
• strategic management
• concept
• strategic priorities