Mobilne zakupy w Polsce i w Holandii

Abstract

The purpose of this paper is to discuss issues concerning mobile commerce in Poland and in the Netherlands. Mobile devices use in the different stages of purchasing process are described. Basic information about m-commerce on Polish and Dutch markets are presented. The results of comparative research that was conducted in both countries are discussed. They concerned the ways of applying mobile devices to different activities connected with purchase, the most popular categories of products and the amounts of money spent.

Keywords

• e-commerce
• mobile device
• m-commerce