Acheter des livres sur Internet. Une enquête qualitative sur les logiques de consommation des lecteurs

Abstract

The Internet reconfigures modes of access to cultural goods. For example, online retailing has increased competition between bricks-and-mortor bookstores and their digital counterparts. Online book retailers, who now account for some 20% of market share, first appeared in France in 1995, five years prior to the arrival of Amazon.fr. Drawing from a classical approach to the sociology of consumption that focuses on the ways in which business structures influence commercial practices, this article examines online book selling and purchasing practices. This study, is based on the analysis of information gathered from 73 interviews with consumers, and contributes to advancing our understanding of the influence of the digital revolution on markets for cultural goods.

Keywords

• book
• consumption
• culture
• online bookstores
• purchasing conditions