INSIGHTS OF GENDER BASED TOURISTS PREFERENCES BY CONSTRUCTING TRAVEL DIARY USING SOCIAL MEDIA DATA

Abstract

Insights into traveller’s behavior are important for the Tourism Authority of Thailand to draw up plans and make decisions to manage and promote their capital city (Bangkok) as a tourism hub. Therefore, the objective of this paper is to obtain a comprehensive understanding of traveller's behavior in Bangkok. To achieve this, we used a variety of methods such as activity, temporal, and spatial analysis to identify visitor patterns in Bangkok by utilizing a relatively new data gathering technique to extract social media check-in data. The findings include comprehensive statistics about traveller’s behavioral patterns at these spots that have practical implications in various city management applications.

Keywords

• tourism
• travel diary
• bangkok metropolitan administration
• tourism authority of thailand
• destination management
• traveller activities
• foursquare
• twitter