The Use of Marketing Research in Studying the Internationalization of Higher Education at "Ovidius" University in Constanța

Abstract

Globalization, seen as a complex economic and social process, also has certain consequences for higher education. In this context, the issue of internationalization of education is of interest to all types of higher education institutions, governments, and international institutions. The aim of this paper is to present the content of the concept of internationalization of higher education, in order to highlight its impact and its connection with the increase in the quality of education and research, and with the development of an open higher education system adapted to the current global context. The specific aspects of this study are represented by the research into the internationalization of higher education within "Ovidius" University of Constanța (UOC), and the presentation of the results of a direct type of research on the assessment, at the level of international students, of the actions carried out by the institution within the internationalization strategy framework.

Keywords

• internationalization of higher education
• mobility
• student perception
• opportunities