Fundamental Paradigms for Corporate Reputation

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics. 2017;23(2):60-65

 

Journal Homepage

Journal Title: Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics

ISSN: 1584-0409 (Print)

Publisher: Dunarea de Jos University of Galati

Society/Institution: Development Strategies for Competitive Economic Systems (STRATEC) Research Centre

LCC Subject Category: Science: Mathematics: Instruments and machines: Electronic computers. Computer science | Social Sciences: Economic theory. Demography: Economics as a science

Country of publisher: Romania

Language of fulltext: English

Full-text formats available: PDF

 

AUTHORS


Volkan YUNCU

Celil KOPARAL

EDITORIAL INFORMATION

Blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 5 weeks

 

Abstract | Full Text

Thanks to the divergent theoretical approaches from institutional theory, signaling theory, stakeholder theory, social identity theory, game theory, economics theory, mass communication theory, social cognition theory, impression management theory and to transaction cost theory the term corporate reputation is regarded as a conflux for social sciences. The concept of corporate reputation is an interdisciplinary phenomenon and within the social sciences literature it is defined as a state of awareness, as an assessment or as an asset in which reputation functions as an intangible resource and economic asset. In this comprehensive survey, the notion of corporate reputation is addressed in the framework of three basic and most prominent theories - institutional theory, signalling theory, resource-based view- in order to avoid a theoretical confusion and elusiveness.