Estudos em Comunicação (Dec 2012)
The simbolic and argumentative power of discourse in journalistic television shows
Abstract
This research investigates the pedagogical-didatic discourse of the journalistic show Bem-Estar, specialized in the Health area, produced and published by the Journalism Department of Globo TV Network, in São Paulo, Brazil. In the analysis it was considered five editions of the show, from August 27th to the 31st of 2012. The objective was to verify the extent to which this discourse was established, through didatic e pedagogic resources, in the transmission of the themes. This study was structured in two investigation categories, the first being classified as usage (strategies) and the second one as base (ending), which were used for the analysis of the research object. Thereafter, it was verified the interconnection between health questions and strategies of the symbolic and argumentative power of the journalistic discourse, in this media space, controlled by the media company. Thus, it was established an evaluation parameter to the interation process with the audience in the convergence between television and the Internet, in the Digital Age.
