A review on eye movement analysis in map reading process: the status of the last decade

Abstract

Eye tracking constitutes a valuable tool for the examination of human visual behavior since it provides objective measurements related to the performed visual strategies during the observation of any type of visual stimuli. Over the last decade, eye movement analysis contributed substantially to the better understanding of how visual attention processes work in different types of maps. Considering the clear need for the examination of map user reaction during the observation of realistic cartographic products (i.e. static maps, animated maps, interactive and multimedia maps), a critical amount of experimental studies were performed in order to study different aspects related to map reading process by the cartographic community. The foundation of these studies is based on theories and models that have been developed in similar research domains (i.e. psychology, neuroscience etc.), while the research outcomes that produced over these years can be used directly for the design of more effective and efficient maps. The aim of the present article is to summarize and present the current panorama of the existing eye tracking studies in cartographic research appeared over the last decade. Additionally, methodological contributions (including analysis tools) of cartographic society in the field of eye movement analysis are reported, while existing challenges and future perspectives are also discussed.

Keywords

• cartography
• eye tracking
• eye movement analysis
• map reading
• map perception