Visuality and modernity on the design project of the O Cruzeiro illustrated magazine (1928-1945)

Abstract

O Cruzeiro was a brazilian illustrated magazine published between 1928 and 1975. In this article, we explore how this publication is exemplar in the articulation of graphical and editorial practices, contributing in some ways to the construction of a modern visual culture in Brazil. We delimit our analysis to a period that goes from the publication of its first issue to the end of the Second World War, in 1945, a time when several countrywide modernization trends took place. Our focuses concern the particular and interrelated employment of photography, graphic illustrations, typography and printing technologies on its essays. We can say that the articulation of textual and imagetic resources contributed to the construction of new practices of reading in everyday life.

Keywords

• O Cruzeiro magazine
• brazilian graphic design
• technology