Strategic Communication as a Means of Resolving Conflict among Academics in the Nigerian Public Universities

Abstract

The aim of this paper is to present a theoretical survey of resolving conflict among academics in the Nigerian public universities. The paper tends to adopt the theoretical research methodology, which permits the use of secondary data obtained from the literature reviewed. Though researchers have focused on different aspect of conflict in Nigerian organizations including the universities, there appears to be very little in the area of the quality of communication in handling the range of internal and external conflicts in these institutions. However, there is the fear that without this critical connection, intervention efforts will yield very minimal results. It is in line with this perspective that this paper is presented. This paper adopted recommended standpoint strategic communication, which is a key ingredient for resolving conflict. It also made a case for a robust training for all stakeholders in the education industry in this critical area of strategic communication. It is evident that full benefit of collective bargaining will be fully realized, which tends to support the provision of the transformation agenda of the present Nigerian administration.

Keywords

• Conflict
• University
• Strategic Communication
• Management