Management in Tourism and Integration of the Tourism Demand Segment

Abstract

Observing tourism as an economic activity, it can be concluded that according to its characteristics and specific elements of the tourist market, tourism differs from other activities. The main characteristics of the tourism industry are related to the elasticity of demand and inelasticity of market supply, the seasonal nature of business, heterogeneity of business, and the nature of “work” in tourism. Understanding these characteristics helps management structures in making a range of decisions at different levels of management in tourism. Whether a tourism company or a tourist destination, region, or state - decisions made at all management levels must be the result of good knowledge, reflection, and, understanding. The management of tourism companies must keep a balance between efficiency and effectiveness. For managers, it is also very important to balance tourist supply and tourist demand. The paper will emphasize the segmentation of touristic demand, as well as the importance of successful management in the tourism business.

Keywords

• tourism
• economic activity
• tourist market
• tourist demand
• managerial structures
• efficiency
• and effectiveness