Bìznes Inform (Dec 2020)
Management of the Financial Sustainability of Enterprise in the Context of Provision of Economic Security in the Conditions of Strengthened Integration Processes in the Economy
Abstract
The article is aimed at substantiating the essence of the concepts of «financial sustainability» and «strategic management of financial sustainability» in the context of providing economic security in the conditions of integration processes in the economy. The relevance of the management of financial sustainability of enterprise is proved, which is connected with the need to find new approaches to financial sustainability management in the context of providing its economic security in the conditions of strengthened integration processes. It is proposed that the financial sustainability of enterprise be understood as such state of its financial resources, when a financial balance is achieved in the long and short-term periods and which on his part, in the conditions of strengthened integration processes, results in the properties of the enterprise manifested as a system that allows to adapt to the action of destabilizing factors through flexibility and complex formation and use of financial potential and thus protects the enterprise from the influence of factors of both the external and the internal environment. It is specified that strategic management of financial sustainability can be conceived as the influence of the managing subsystem on the financial potential of the enterprise in order to implement strategic plans in the conditions of integration processes in compliance with the optimal structure of financial resources, which is achieved by flexibility and adaptability to the destabilizing factors of influence. As result of the research, it is substantiated that strategic management of financial sustainability of enterprise is a dynamic set of the interrelated management processes: information provision of the financial sustainability management; analysis of the financial sustainability of enterprise and the related factors of influence; development and forecasting of development scenarios taking into account integration processes; implementation of the strategy for achieving financial sustainability; monitoring and control of achieving the strategy goals in the dynamic development of integration processes in the economy. Prospects for further research in this direction are the development of a mechanism for management of the financial sustainability of enterprise in the context of provision of its economic security.
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