We make a detailed study of norm retrieval. We give several classification theorems for norm retrieval and give a large number of examples to go with the theory. One consequence is a new result about Parseval frames: If a Parseval frame is divided into two subsets with spans W 1 , W 2 and W 1 ∩ W 2 = { 0 } , then W 1 ⊥ W 2 .