Competitiveness Of Export Production Custom House Of Minahasa In North Sulawesi

Abstract

The purpose of this research is to understand the extent of the business of Minahasa Cultural House and how it can compete in international market, particularly in facing other competitors while maintaining its uniqueness and cultural value. The researchers used a qualitative approach, in addition to the case-study method. The data used in this research were both primary and secondary data. The data collection was achieved through observation technique, interview, and documentation. The data analysis implied three steps, namely (1) data reduction, (2) data display, (3) conclusions. The results of this research show the main factors that will help achieve the competitiveness of Minahasa Cultural House to other business competitors are: condition factor, demand factor, industrial-related factor, and the government’s role. The key factor highlighted in this research that influences the competitiveness is the condition factor, such as the quality of the product, price of the product, human resources, uniqueness, innovation, and the demand of the product itself.

Keywords

• Competitiveness
• Minahasa Cultural House
• Marketing
• Qualitative Research
• House Production
• Export Competitiveness