New England Journal of Entrepreneurship (Mar 2000)

A Strategic Model of the Franchise Form of Business Organization

  • James B. Bronson,
  • James W. Faircloth

DOI
https://doi.org/10.1108/NEJE-03-01-2000-B006
Journal volume & issue
Vol. 3, no. 1
pp. 47 – 56

Abstract

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In this article, a franchise model is proposed which integrates aspects of external growth with internally generated growth outcomes of lowered costs and differentiation.