Knowledge produces human ability so it should invest for making. However, many of specialists in rural development believe that awareness is the basis of rural development. By having essential warning, they can participate in the development of their rural areas. Educational organizations have been teaching rural communities directly and indirectly for many years. However, mass media has a much more important role in the education, information and developmental participation of rural communities

Abstract

Knowledge produces human ability so it should invest for making. However, many of specialists in rural development believe that awareness is the basis of rural development. By having essential warning, they can participate in the development of their rural areas. Educational organizations have been teaching rural communities directly and indirectly for many years. However, mass media has a much more important role in the education, information and developmental participation of rural communities. The new geography approach that is important, increasing the awareness to rural communities by mass media. Therefore, this study is a survey research on the rurals of Gazvin province and its object review of mass media effect rate on the increasing the awareness part economy in the rural communities. It is concluded that despite, rurals availability to suitable infrastructure but they used often face to face process and mass media role is very weak for giving awareness to rural communities.

Keywords

• rural development
• sustainable development
• mass media
• economy part
• rurals of gazvin
• increasing awareness