Organizational aspects of the use of Internet marketing in the activities of a fitness club

Abstract

The article analyzes the use of Internet technologies and Internet marketing in the activities of a fitness club. The results of the research of organizational aspects of the use of Internet marketing in the activities of the fitness club are presented. The purpose - to determine organizational aspects of the use of Internet marketing in the activities of a fitness club. Materials and methods study: the study used the following research methods: analysis of literary sources and documents, questionnaires, methods of marketing analysis, methods of mathematical statistics. The study was conducted on the basis of 5 fitness club in Kharkiv. A total of 75 people participated in the study. The respondents included: directors, deputy directors, administrators, instructors, coaches. Results: on the basis of the conducted marketing analysis, an overall picture of the possibilities of the Internet in the marketing policy of the fitness club was formed. Conclusions: the study generalized information about the features of using the Internet in the fitness club. The results of the survey on the peculiarities of the use of Internet marketing in organizational and management activities of the fitness club are presented.

Keywords

• marketing
• internet