Current Trends in Shipping and Port Marketing Research

Abstract

Maritime and modern port marketing have acquired a number of features that differentiate them from those applied in the field of production and disposal. Marketing in the field of naval transport synthesizes the orientation of the activity of the shipping company or the port operator to the needs of the shipping market. This type of marketing is especially important to ensure a continuous and systematic flow of information about the maritime and port market, the dynamics ofthe company's relations with its outside. Hence, the need for marketing professionals to carry out arange of activities to obtain accurate information to help the company's management lead to marketing efficiency and integration into the other company's business.

Keywords

• shipping
• port
• marketing
• research
• management