Social networks for business – which platform to choose
Abstract
This article explores the preconditions and stages of advertising development, gives the background of the first social network and the formation of the process of trade through social networks. The authors investigated the main factors of global Internet expansion and its role in human life. On the basis of the statistical information provided by the company for digital marketing "Dreamgrow" identified sites that have the highest monthly activity among users; The main characteristics of the five most popular social groups-leaders were provided. Yes, Facebook-the largest social network of the world, which is considered to be the best for business promotion; Pinterest is a site to exchange new ideas and find inspiration; YouTube – began to develop rapidly with the need of a transition of magazines and newspapers; from printed content to video blogs; Twitter – is a significant demand of social media, which reports news, entertainment, sports news, etc.; Instagram is a social network, where the main highlight is the photos and small (up to 15 seconds in stories and no more than 60 seconds in posts) video. The authors set the marketing objectives that can be implemented within the framework of these sites; The main factors of advertising of goods and services in social networks perspectives and problems of doing business in defined segment are outlined in this article. There is also a detailed analysis of the preconditions and peculiarities of the use of social networks for own business and marketing activities, attention to the target audience of the users at various stages of Internet platforms' development. In addition, the main accents of the functioning of social networks are determined: efficiency, popularity, low prices, target orientation, much trust, etc. Justified model on which it is possible to use social networks in the business driven and selected types of goods and services, which will have the most common demand in one or another social network. The main marketing methods are determined to ensure the competitiveness of goods and services that are distributed in social networks.
Keywords
