ANALYSIS OF THE USE OF ARTIFICIAL INTELLIGENCE IN THE DIGITAL FINANCIAL ENVIRONMENT IN UKRAINE

Abstract

The significance of the research is determined by the fact that the use of AI in the digital financial environment of Ukraine opens numerous opportunities for improving its efficiency, security, accessibility, and innovation. Therefore, this article is devoted to the analysis of the specifics of using artificial intelligence in the digital financial environment in Ukraine. Within the research, it has been proven that artificial intelligence is actively being implemented and adapted to the needs of various areas of the digital financial environment through specific transformations. It has been concluded that among the transformations driven by the use of artificial intelligence in the digital financial environment in Ukraine, we can distinguish the growing popularity of remote payments, the expansion of open banking usage, the development of digital identification, the advancement in financial data analysis, fraud detection, process automation, and the provision of personalized financial advice, the increase in the number of fintech companies working with AI, the heightened focus on cybersecurity, and the active regulation of the digital financial environment.

Keywords

• fintech companies
• digital payment instruments
• online banking
• electronic wallets
• payment cards
• financial solutions regulation of the digital financial environment