PROSPECTS FOR THE USE OF INFORMATION TECHNOLOGIES IN SMALL AND MEDIUM-SIZED ENTERPRISES IN THE EUROPEAN UNION

Abstract

This study explores the possibilities for digital transformation of small and mediumsized enterprises (SMEs) in the European Union (EU) caused by the pandemic crisis. The research is a methodological foray into the main perspectives of their digital transformation. According to the study carried out, we can say that a large part of SMEs in the EU area have been dramatically affected by the pandemic crisis, they being forced to identify solutions to ensure viability, new competitive advantages that give them the opportunity to increase their organizational performance, to enter new markets, to effectively overcome the barriers imposed by the crisis. At the same time, SMEs in the EU face a multitude of challenges in implementing information technologies (IT), and the results of the analyses carried out show that over 81% of large enterprises already used IT technologies during 2021, while only 37% of SMEs in the EU had IT technologies in place.

Keywords

• smes
• it technologies
• digital transformation
• social media
• software technologies
• artificial intelligence