Maketingu Janaru (Jun 2023)

Psychological Ownership

  • Hikaru Yamamoto

DOI
https://doi.org/10.7222/marketing.2023.032
Journal volume & issue
Vol. 43, no. 1
pp. 4 – 6

Abstract

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Psychological ownership is one of the fundamental notions in marketing and consumer behavior. This idea has increasingly attracted researchers’ attention over the past decade due to the proliferation of digital goods and the sharing economy, both of which are challenging the conventional understanding of “ownership” of products. In this special issue, we shed light on psychological ownership toward various products, such as digital cash, online content, and pop groups, with the aim of gaining a deeper understanding of the mechanism, antecedents, and consequences of psychological ownership.