Assessing perceptions of COVID-19 self-protective measures: a structural equation modeling (SEM) approach

Abstract

Purpose – This study aimed to develop scales to assess perceptions of coronavirus disease 2019 (COVID-19) self-protective measures (SPMs) and examine the psychometric properties based on the theory of planned behavior (TPB). Design/methodology/approach – A total of 412 participants from Bangalore, India, randomly volunteered to participate in this research. The questionnaire consisted of items related to the TPB scales and demographic details. Findings – A structural equation model showed a reasonable model fit. In total, 70% of the individuals' behavioral intentions of following COVID-19 SPMs were predicted by perceived benefits, barriers, social norms and social influence. Participants' age impacted on perceived benefits and perceived social influence and individuals' behavioral intentions of following COVID-19 SPMs, with a 13.6% difference in model prediction. Originality/value – The TPB can be used as a strong psychometric property to assess behavioral determinants of COVID-19 SPMs.

Keywords

• covid-19
• self-protective measures
• theory of planned behavior
• perceived social norms
• social influence