THE STRATEGIC TRANSFORMATION OF AN INNOVATIVE ENTERPRISE IN CRISIS

Abstract

The paper contains analysis of some recent theoretical and methodological problems in the transformation of innovative enterprises in a crisis. The main subject of study elected transformation governance of innovative production systems of macro-and micro-level. On the basis of project-process approach the author proposed a concept of managing an anti-crisis strategy in the innovation business, which is experiencing profound transformational processes.

Keywords

• quantum controlling
• innovative business planning
• project-process approach
• strategic innovation management
• transformation
• managing an anti-crisis strategy
• goal setting