Esporre per costruire: un’analisi storico-tipologica di alcuni grandi eventi come momento di ridefinizione identitaria

Abstract

This paper aims to analyse from a multi-perspective point of view the history and development of some “mega” and “hallmark” events, such as International Expositions and European Capitals of Culture. By placing them into the theoretical debate and observing some concrete examples, in this work we will suggest that the recent evolution of events in the context of city-marketing and territories competition has led to a progressive content depletion and to an increasing interconnection with urban regeneration. Typological differences are bluring: their specious character is predominant and has to be related to further parametres among which ritual dimension has not lost its peculiarity. Events have become a very strategy of municipalities and administrations, whose effects do not affect just a specific élite, but the whole community.

Keywords

• city-marketing
• European capital of culture
• event
• expositions
• urban regeneration
• capitali europee della cultura
• esposizioni
• evento
• rigenerazione urbana