The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye

Affiliations

Mustafa Paksoy H.: Business Department Faculty of Economics and Administrative SciencesGaziantep University, Gaziantep, Turkiye
Durmaz Yakup: Business Department, Faculty of Economics and Administrative SciencesHasan Kalyoncu University, Gaziantep, Turkiye
Dilek Özbezek B.: Business Department Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep, Turkiye
Çopuroğlu Filiz: Business Department Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep, Turkiye

Abstract

Aim/purpose – The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance.

ISSN: 1732-1948 (Print); 2719-9975 (Online)
Publisher: Sciendo
Country of publisher: Poland
LCC subjects: Social Sciences: Industries. Land use. Labor: Management. Industrial management; Social Sciences: Economic theory. Demography
Website: https://sciendo.com/journal/JEMUEKAT